Examples of ways that companies might engage with CCI research projects


CCI research project


Business and strategic priorities that
this project may address


Possible commercial applications



Measuring collective intelligence   (MCI)


  • Raising the CI of teams, workgroups, departments, and organization as a whole
  • Increasing the effectiveness of cross-organizational groups involving company employees, customers, suppliers, and other strategic partners
  • Using new electronic tools to increase the CI of smaller and larger groups


  • Test the CI of a top management, product development, sales or other company team
  • Predict the future performance of teams or other workgroups
  • Develop tests of how potential new employees may contribute to the CI of an existing team
  • Assess different methods for improving the CI of a group (e.g., new collaboration tools, new group practices, sharing of best practices, or additional training)



Collective intelligence genome


  • Designing new organizational structures and approaches that go beyond traditional product, functional, or geographic forms
  • Moving from a “command and control” to a “coordinate and cultivate” mode of leadership
  • Harnessing crowds effectively to achieve specific organizational objectives


  • Build collectively intelligent systems internally to accomplish organizational objectives – or help customers to do the same
  • Systematically expand staffing, incentive, and structure/process approaches to engage profitably with employees, customers, and suppliers in new ways


Collaborative innovation networks (COINS) and Social media analysis


  • Increasing knowledge worker productivity and innovation by studying COINS in other industries and domains
  • Reading the “collective mind” to discover emergent trends that are still being hatched by small groups of creative individuals
  • Predicting the future – elections, disease outbreaks, political unrest, and new scientific discoveries by mining social media
  • Identifying key stakeholders inside and outside organization


  • Mine communication archives to leverage underutilized employees, contractors or temporary workers
  • Use social network analysis and other predictive analytics to identify new product or service options
  • Increase organizational efficiency by finding and supporting key employees and new innovations by social media mining


Climate CoLab


  • Harnessing collective intelligence to address, in a structured and disciplined manner, “wicked” (very large and complex) problems faced by the organization


  • Build a CoLab (incorporating idea generation, simulation modeling, and group decision making) to solve a complex problem of importance to the organization; for example, an organization-specific CoLab could engage large numbers of employees and stakeholders in such activities as product development, environment scanning, or strategic planning